NihonshuFYI

Ishimoto Shuzo

石本酒造

Ishimoto Shuzo sake brewery — watercolor illustration
Prefecture Niigata Chubu (中部)
Founded 1907
Toji School Echigo Toji

About

Ishimoto Shuzo in Kameda, Niigata creates the legendary Koshi no Kanbai, the sake that ignited the jizake (local sake) boom of the 1970s. When food writer Inoue Shinichiro championed it, demand skyrocketed and transformed how Japan thought about regional sake. The brewery's Muku (Innocence) expression remains a benchmark of Niigata's clean elegance.

Part of the Beverage FYI Family